The Rootes Story Volume 2: The Chrysler Years
This book by Geoff Caverhill is the companion to Volume 1 and takes the story of Rootes cars and commercials to its finality. It discusses how the Rootes Group planned for survival in the 1960s and 70s when it faced the challenges of industrial unrest, foreign competition and political intervention. The vehicles produced by the company, the people who created them and the events that led to Rootes selling out to Chrysler and eventual acquisition by Peugeot are all profile.
Published by The Crowood Press, hardback, A4 size, 256 pages. Colour and B&W photos.
This book by Geoff Caverhill is the companion to Volume 1 and takes the story of Rootes cars and commercials to its finality. It discusses how the Rootes Group planned for survival in the 1960s and 70s when it faced the challenges of industrial unrest, foreign competition and political intervention. The vehicles produced by the company, the people who created them and the events that led to Rootes selling out to Chrysler and eventual acquisition by Peugeot are all profile.
Published by The Crowood Press, hardback, A4 size, 256 pages. Colour and B&W photos.
This book by Geoff Caverhill is the companion to Volume 1 and takes the story of Rootes cars and commercials to its finality. It discusses how the Rootes Group planned for survival in the 1960s and 70s when it faced the challenges of industrial unrest, foreign competition and political intervention. The vehicles produced by the company, the people who created them and the events that led to Rootes selling out to Chrysler and eventual acquisition by Peugeot are all profile.
Published by The Crowood Press, hardback, A4 size, 256 pages. Colour and B&W photos.